Get your life insurance number — no jargon, no pressure
We explain insurance like a friend who actually read the fine print. Bob walks you through 4 quick questions to land on your life insurance number, then you decide what's next on your time.
Start with Bob. Talk to a human anytime. Free, 2 minutes, no pressure — Bob walks you through 4 quick questions to land on your life insurance number.
Plain English
We translate the fine print so you can decide with confidence — not confusion.
Clear next steps
Bob asks a few plain-English questions so you can understand your options and get to the right next step.
No pressure, ever
Browse, learn, decide on your own time. We don't do urgency or fear tactics.
Frequently asked questions
Straight answers, no sales pitch.
Your Insurance Friend asks a few quick questions and walks you through your options in plain English — free, no pressure.
Why your life insurance number stays affordable
Our trusted partners — Eleos Life, HoneyQuote, and ERGO Next — shop 30+ carriers behind the scenes so your life insurance number lines up with competitive pricing without the runaround. You're not stuck with one quote from one company.
Commissions are built into the premium, so you pay the same whether you use our link or apply direct. No markup, no extra fees — just access to the marketplace.
CoverDad is a licensed insurance agency that works and advocates for you. We earn commissions on policies purchased through our partners.
Bob is an AI-powered educational tool, not a licensed insurance advisor. Estimates are for informational purposes only.
Ready when you are.
Start with a real conversation — no pressure, no obligation. One CoverDad agent, in your corner for the whole journey. Or explore first with Bob.