You've got your family.
We've got you.
Being a dad means carrying a lot — and rarely getting much backup. CoverDad exists to change that: one licensed agent in your corner, helping you protect your family through every stage of the journey.
My Story
Rob Lasa
Founder, CoverDad
Over 15 years of experience in insurance and financial services. Former owner of an independent insurance agency for 10 years before merging with a national firm.
Creator of three dad-focused brands: CoverDad, Soul Dad Rob, and Fore the Soul—all dedicated to helping dads become better versions of themselves.
Licensed & Qualified
CoverDad didn't start with insurance. It started with a wall I hit.
A few years ago, my life cracked open. I'd done everything I was supposed to do — checked the boxes, followed the script — and I was still unhappy. So I started questioning all of it, and realized how much of what I'd believed a "good life" was supposed to be was just noise I'd absorbed without ever asking why.
Here's what I couldn't unsee once I saw it: the world notices what a dad provides, but rarely asks how he's actually doing. We're expected to carry everything, keep our heads down, and not make a fuss. Dads — men — pour themselves out for the people they love, and almost nobody stops to say it matters.
That lit something in me. I decided the rest of what I build would be for dads — to remind them they're appreciated, and to have their backs.
CoverDad is one piece of that. Protecting your family is one of the heaviest things a dad carries — and usually carries it alone. So I built a place that takes that weight off your shoulders: real protection, one relationship, no runaround — so you're free to lead your family in everything else that matters.
No pressure. No jargon. Just a dad who's been where you are, in your corner — because you deserve to feel appreciated, not sold to.
Our Values
The principles that guide everything we do at CoverDad
In Your Corner
One CoverDad agent by your side for the whole journey — helping you protect your family your way, with zero pressure and no strings.
No Pressure
Life insurance is important, but high-pressure sales tactics aren't. We give you the information and let you decide when you're ready.
Built for Families
Created by people who understand the responsibility of protecting a family. We're dads, too—we get it.
Transparent Always
As a licensed insurance agency, we earn commissions from carriers when you purchase policies. Clear explanations, honest answers, zero hidden agendas.
Why We Built Our Partner Model
When I started CoverDad, I wanted to find the best partners in every insurance category — not just the most convenient ones. For life insurance, that meant Eleos Life, whose "Cover in Minutes. Supported for Life." approach gives policyholders everyday benefits from day one. For home insurance, HoneyQuote's Florida-focused expertise was the clear choice. And for business insurance, ERGO Next (backed by Munich Re) covers 1,300+ business types with instant digital certificates.
One Relationship, Trusted Partners
You get one relationship with CoverDad. Behind it, the best partner in every category does the heavy lifting — so every dad gets the right coverage for every part of life.
Understanding Our Agency Model
Transparency is at the core of everything we do. Here's how our licensed insurance agency works.